Syllabus

The full course map — modules and units in order, plus materials and tools.

00The deal: one retreat from two sides

40 min · 4 units

The core of the course. Who is responsible for what, contract models, one deal in the calculator, a price from the profit you want, and cash over time.

Goals
  • For each of the four contract models, name who pays for empty places
  • Tell "profit" as the venue counts it from the leader's honest profit and find break-even in guests
  • Derive the price from a target profit, hours of preparation and every line of the leader's costs
  • Find the cash gap by month and name the levers that close it
  1. 00.1Who is responsible for what
  2. 00.2One deal in the calculator
  3. 00.3First the profit you want, then the price
  4. 00.4Cash: money over time

01Cancellations, a short group, the law

40 min · 4 units

The core of the course. Two cancellation calendars, fair retention terms, package travel, insurance, the exchange rate and demanding practices.

Goals
  • Line up the venue's cancellation schedule with the guest terms and find the days where the risk falls on the leader
  • Explain why a "non-refundable" label does not guarantee keeping the money, and write a cancellation term as a scale
  • Go through the signs of a package holiday and name the organiser's duties
  • Sort a retreat's risks by each side's insurance, set a currency reserve and the terms for demanding practices and touch
  1. 01.1Two cancellation calendars
  2. 01.2“Non-refundable” does not mean untouchable
  3. 01.3When a retreat becomes a package holiday
  4. 01.4Insurance, exchange rate, the body

02Leader: the idea, the guest, sales

70 min · 7 units

Leader track. Who your guest is, your own audience and a co-leader, sales against the cash plan, staying in touch with guests before arrival, the booklet, your audience before the retreat and the choice of a region.

Goals
  • Describe one specific guest, the change they travel for and the region where that change will happen
  • Estimate the group by your own audience and write down the arrangements with a co-leader
  • Tie the pace of sales and payment options to the venue payment schedule
  • Place points of contact with guests from payment to arrival and turn a cancellation into a transfer
  • Build a booklet that sells the week and honestly fixes what it includes
  1. 02.1Who your guest is and what change they seek
  2. 02.2Your own audience and a co-leader
  3. 02.3Sales against the cash plan
  4. 02.4Between the first payment and arrival
  5. 02.5The booklet: it sells and it promises
  6. 02.6Your audience before the retreat
  7. 02.7Where: a region for the idea

03Leader: the program and the guests

60 min · 6 units

Leader track. An honest practice card, the grid of days, the form and the menu, arrival logistics, the retreat itself and the review after, a plan for a bad day.

Goals
  • Describe a practice as a card: format, duration for the group, load, contraindications, touch, with no promises
  • Build a grid of days that alternates load and rest and treats arrival and departure days as partial
  • Put together the guest form and a menu by meals, and carry the cost of food into the calculator
  • Draw up an arrivals list from a single date and set a reserve for guests' mistakes
  • Run the retreat with a bad-day plan, compare plan with actual and write down terms for next time
  1. 03.1An honest practice card
  2. 03.2The grid of days
  3. 03.3The guest form and the menu
  4. 03.4Arrival logistics
  5. 03.5The retreat itself and after
  6. 03.6When something goes wrong on the retreat

04Venue: package, occupancy, payback

40 min · 4 units

Venue track. Package and rate, meals in the package, retreat weeks versus nightly letting, a payback spreadsheet that lies.

Goals
  • Compare rate models in the calculator and choose one that shares the risk of a short group on purpose
  • Price meals per guest per meal and fix the menu and deadlines in the contract
  • Compare a month's result with retreat weeks and nightly letting, accounting for seasonality and empty days
  • Find the mistakes in a payback model that inflate the return
  1. 04.1Package and rate
  2. 04.2Meals in the package
  3. 04.3Occupancy: retreat weeks versus nightly letting
  4. 04.4A payback spreadsheet that lies

05Venue: leaders and groups

30 min · 3 units

Venue track. Whom to host, your own payment and cancellation terms, supporting a group before arrival, on site and after.

Goals
  • Assess a leader before the contract by their own audience, program, contract with a co-leader and past groups
  • Build your own payment schedule, minimum and cancellation scale from your obligations, and test them against a short group
  • Split the steps of supporting a group before arrival, on site and after, with one point of contact
  1. 05.1Whom to host
  2. 05.2Terms from the venue's side
  3. 05.3Supporting the group

Course Materials

Templates in Russian

Templates in English

From the course

Links